J. M. Kay
Story Producer
I find the human narrative inside work that matters — then produce the content that carries it.
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How I Work
"Map where the audience needs to land, then build the story backward from there."
From documentaries to corporate campaigns, the process is the same: define the destination, then build the story backward. The audience might be a boardroom or the general public — the method doesn't change.
Selected Work
01
José Baselga: Cancer's Fiercest Opponent
Executive Producer & Co-Writer — Feature Documentary
A feature documentary about José Baselga — the cancer researcher who helped pioneer precision oncology, then became a front-page story for different reasons. What began as an internal initiative at AstraZeneca became a multi-year production I co-wrote and executive produced: earning the family's trust, shaping the narrative with director Chris Valentino, coordinating interviews across three countries, and driving the film to festival and medical congress screenings worldwide. Holding institutional stakes, family grief, and public controversy in a single story.
02
Ask a Scientist
Creator & Executive Producer — Video Series
Conceived and launched weeks into the pandemic, when no one in pharma was doing anything like it. I created the format, directed every early episode myself — one-on-one over Zoom with PhD scientists, coaching them to explain concepts like circulating tumor DNA to a six-year-old. No crew, no studio, just a laptop and the right questions. Became the most-watched content in AstraZeneca YouTube history. Shorty Award finalist.
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About
Jonathan Michael Kay
Neuroscience researcher turned story producer. 15+ years in global health communications — Edelman, Inizio Evoke, AstraZeneca — learning how to find the narrative inside complex, high-stakes work and produce content that makes it land.
Bethesda, MD
Have a story to tell?
Available for story production, strategic communications, and narrative consulting.